The eight-team league, with an estimated brand value of $ 6.8 billion, attracted record television and digital viewership this year.
The Indian Premier League (IPL) is expected to become a 10-team affair from 2022, after the Indian cricket board approves a proposal to add two more franchises to the world’s richest Twenty20 competition.
The eight-team league, with an estimated brand value of $ 6.8 billion, attracted record television and digital viewership this year despite being hosted in the United Arab Emirates following the rise of COVID-19 in India.
“We have received approval in principle to add two more teams after speaking to all stakeholders,” Board of Control for Cricket in India (BCCI) treasurer Arun Singh Dhumal told Reuters news agency after their meeting in Ahmedabad city.
“Now the question will be discussed in the IPL Governing Body – how and when to add the teams.”
The 14th IPL is scheduled to start in March and the tournament will need a year to resolve difficult issues around logistics, media rights and planning the new outfits, cricket officials were quoted as saying.
Local media have previously reported that Indian conglomerates Adani Group and RP-Sanjiv Goenka Group, which owned the now defunct Pune franchise for two IPL seasons, have shown interest in buying new teams.
The board also discussed the possible inclusion of cricket at the Los Angeles 2028 Olympics, something that the game’s governing International Cricket Council (ICC) is very keen on, but did not specify its position.
“It simply came to our notice then. We need more clarity on this issue [from ICC], ”Said Dhumal.
Another annoying issue that came up at the meeting was to secure tax exemptions, as demanded by the ICC from the host nations, for the 2021 Twenty20 World Cup and the 50-over World Cup in 2023.
“We will have to talk to the government and secure the exemption,” Dhumal said.
A bigger tournament would almost certainly mean a longer stay in India for the best players from all over the world earning huge salaries.
India captain Virat Kohli is said to have earned $ 2.3 million and played 15 matches for Royal Challengers Bangalore. Australian bowler Pat Cummins was the most expensive foreign player and cost the Kolkata Knight Riders 2.1 million. $.
IPL this year required the TV audience of more than 200 million for some matches, but the Brand Finance consulting firm said the business value of the event fell 22 percent to 4.4 billion. Dollars this year due to the impact of the pandemic on revenue.
But Brand Finance said the IPL was still a global leader that easily attracted the best players from England, Australia, South Africa and the Caribbean.
“The IPL has left its mark on the cricket world and resonated far beyond the already huge Indian cricket fan base,” the consultant’s report said.
“As the European Football Leagues limped back with caution, the IPL took the leap of faith by moving forward with the 2020 tournament and pulling it off with insignificant controversy.”