Friday, April 23

Europeans on holiday: Ready but worried


Over half of Europeans are feeling positive about taking their summer holidays as a result of the vaccine rollout. However, the limited scope of holiday activities due to COVID-19 restrictions weighs on the minds of Europeans.

  1. Despite a sluggish start to the vaccine rollout across Europe, travelers’ confidence continues to take an upturn.
  2. There is a heightened sense of caution about visiting bars and restaurants to experience the culinary offering at a destination.
  3. Air travel tops the virus risk list with 17 percent of Europeans identifying flying as potentially dangerous.

The hope of summer getaways is encouraging Europeans on holiday, as a majority (56 percent) say they will go on vacation by the end of August 2021, either domestically or to another European country. By comparison, only 27 percent of respondents are still unwilling to travel within the next 6 months. That is according to the latest report “Monitoring Sentiment for Domestic and Intra-European Travel – Wave 6” published by the European Travel Commission (ETC).

This monthly report provides up-to-date insights on the impact of COVID-19 on Europeans’ travel plans and preferences regarding types of destinations and experiences, holiday periods, and anxieties related to travel in the coming months.

Vaccine rollout boosts confidence about summer getaways

Despite a sluggish start to the vaccine rollout across Europe, travelers’ confidence continues to take an upturn, raising hopes for a faster recovery. The survey shows that 48 percent of respondents share a sense of optimism about trip planning, driven by the development and approval of COVID-19 vaccines. Only 21 percent are not optimistic about planning a trip, regardless of vaccinations.

Among European early-bird travelers, 9 out of 10 already have specific timings for their vacations, eyeing mostly July and August (46 percent). Another 29 percent state that they intend to take their next trip even sooner, in May or June. Of them, 49 percent are willing to travel to another European country, while 36 percent opt for staycations.

Concerns rise about being able to make the most out of holidays

As Europeans are starting to consider a summer getaway, the spotlight falls on whether upcoming holidays can be enjoyed to the fullest. While quarantine measures are still the leading concern for 16 percent of early-bird travelers, the limited scope for holiday activities at the destination due to COVID-19 restrictions is becoming a significant pain point (11 percent).

In addition, there is now a heightened sense of caution about visiting bars and restaurants to experience the culinary offering at a destination. 13 percent of respondents feel that these places pose a degree of risk to their health. Meanwhile, air travel still tops the virus risk list, with 17 percent of Europeans identifying flying as potentially dangerous.

Poles and Italians are the most positive about summer travel

Although summer holidays are on the wish list for the majority of surveyed Europeans, countries vary in their degree of enthusiasm. Poles (79 percent) and Italians (64 percent) champion the trend to plan a getaway before the end of August, followed by Austrian (57 percent), German and Dutch (both 56 percent) residents. Among the top 5, Italians lean towards domestic trips (53 percent), while more than 2 in 5 respondents from the other origin markets have a clear preference for travel abroad.

#rebuildingtravel



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