Kieran Gibbs: West Brom defender says social responsibility is everyone’s business


West Brom defender Kieran Gibbs says athletes must use their platforms to create social change.

Gibbs worked with former Arsenal team-mates Mesut Ozil and Mathieu Flamini at Christmas to feed 40,000 people across north London.

“Sport is not just about the performance of the stadium,” he said. “I had a lot of work to do in four days,” he said. But I think it has a direct impact on people.

It’s a front-line help to get in touch with people in need and I think that’s the biggest thing for me.

The warm winter campaign is taking place in north London

The former Gunners man says north London is still close to his heart. He said he hoped the Warmer Winters movement would bring about positive change in partnership with 50 local charities.

Gibbs admits that by 2020, there will be a change in the way clubs and corporate sponsors support athletes for social justice and human rights.

He noted that the response to the assassination of George Flood was in stark contrast to NFL quarterback Colin Kaepernick’s stance.

“I think so,” he said [campaigning for social justice] “It simply came to our notice then.

“Athletes’ opinions are clear, a lot of things are performance and results, but sometimes there are bigger messages. People are realizing that they can use their platforms to express their beliefs.”

Sunday 27th December 4:15 p.m.

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Gibbs joined the Arsenal youth academy in 2004 and spent four years with Ozil. He says the World Cup winner in Germany guided him in and out of midfield

It was one of the first things that struck me when I met Max, now 31 years old.

“This year, the coronavirus infection has made us realize how lucky we are. We have a responsibility to help the unfortunate. There are a lot of values.”

Earlier this month, French footballer Antoine Griezmann announced the end of his sponsorship deal with Huawei. Huawei has denied involvement in monitoring Muslim Uighurs in China.

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Watch for free: Highlights from Aston Villa win at West Brom in the Premier League

Gibbs believes that the campaign for social justice and human rights is not just for footballers.

“Whether you are an athlete, a bank manager, or a large corporation, it is the responsibility of every unfortunate person to help with good luck,” he said.

“Sports definitely help us all get together. But at the same time, I think the news is going to get bigger.

We need to understand that the wealth gap is widening. If we do not work together,

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