There are hypebeasts, and then there are hiking guides. This year’s most anticipated fashion collaboration (and 2021, if our predictions are correct) appeals to both parties. Our ears were glued when we first heard the news in September: Gucci joins The North Face for a collection that bridges mountains, both literally and figuratively. In a true 2020 way, the vague announcement of the partnership did not emerge until a TikTok mountain top, but we’re here to give you an exclusive first look at what The North Face x Gucci collaboration actually looks like.
While both brands are familiar with high-low friends (Mickey Mouse with the GG Supreme logo, while The North Face has doubled with MM6 Maison Margiela, Supreme and many more designers), this is the first time the Italian fashion house has merged with another brand.
Gucci’s creative director Alessandro Michele is a well-known fan of the eclectic 70s aesthetic. From disco bands to pleated lamé, his love of a vintage feel runs deep in his time at the brand. The North Face, founded in 1966, introduced Michele to the archives of outdoor clothing to serve as inspiration for the collaboration. The end result is camp, in both its definitions of the word.
Goose down clothing is not limited to the buffer jacket, but cut into full skirts, shirts, bib dresses and even a jumpsuit. Bright notes of cyan and kelly green complement vintage floral motifs. A pair of gender-neutral hiking boots, complete with contrast-braided laces and a sturdy Goodyear-welted sole, is definitely a hot-ticket item. Considering the designer award sign, however, we suspect they are more “hiking” Runyon Canyon than tackling PCT.
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Collab really gets married and highlights what both brands do best. For example: A padded vest similar to The North Face’s still popular Nuptse style is printed with vintage Gucci chains. In return, Gucci’s iconic pussy-bow blouses are spray-painted with the North Face’s logo. Speaking of logos, it only makes sense that the two came together to design a combined emblem: The North Face’s lined semicircle (symbolizing the famous Half Dome in Yosemite National Park) blends seamlessly into Gucci’s signature green and red stripe. . And if you are looking for accessories, you have good luck. The collection has future IT backpacks that look like retro climbing clothes complete with rope pulls and belt straps and a range of belt bags. Of course there is also a Gucci-fied tent and sleeping bag.
The work never goes off the beaten path, but the collaboration campaign remains true to its theme. Shot by photographer Daniel Shea, they took to the Alps. With a foggy, sunny feel, models wander along the mountainside, evoking the 70s with photos that mimic newly developed films that you discovered on a ceiling, out of focus and sometimes out of frame. Even the soundtrack to the short film ties back to The North Face’s roots. The video is set to the tune “Bad Moon Rising” by Credence ClearwaterRevival, who had their practice studio next to The North Face’s original storefront in Berkeley, California.
The collection also promotes the two brands’ joint sustainability efforts. Gucci launched its first sustainable collection earlier this year with From the gridand The North Face is actively taking steps to be socially and environmentally responsible. This collaboration continues that way with luggage made from ECONYL® – a nylon fabric that comes from regenerated materials and packaging made from sustainably managed forest sources.
Mark your calendars for January 6, when this collaboration falls in the US, because you’ll have to scale mountains to capture a piece from this highly sought-after collection found in select stores.
Creative Director: Alessandro Michele. Art Director: Christopher Simmonds. Photographer & Director: Daniel Shea. Makeup: Thomas De Kluyver. Hairdresser: Alex Brownsell. Music credits: “Bad Moon Rising, written by John Fogerty; Performed by Creedence Clearwater Revival. Published by Concord Music Group, Inc. Recorded with permission from Craft Recordings, a division of C.
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